Ultimate Software
Led the Creative Design for Ultimate Software's White Paper Layout
Developed using: Illustrator, InDesign, Photoshop
I managed and served as the creative lead for the Ultimate white paper project. My role involved influencing the new creative direction of the white paper and implementing innovative design strategies. I introduced a fresh approach to long-form information layout by customizing each layout, resulting in a more visually engaging and compelling reading experience.
New Branding and Web Design Project
Spearheaded the creative for the visual elements and overall identity for our newly acquired AI software. This involved crafting a fresh brand identity, designing a user-friendly web interface, and creating various marketing materials. Overall, my work seamlessly integrated creative direction, project management, and design expertise to enhance the software's visual presence and marketing materials.
Skills employed: Brand identity/logo creation, template development, project management, creative leadership, presentation skills, and design/layout - Adobe InDesign, Illustrator, and Photoshop.
Project Highlights:
Brand Identity and Assets – developed a distinctive logo and established a cohesive color palette.
Website Design – designed and created wireframe. I worked closely with web developer to get styles just right, organized web pages for optimal viewing on desktops, tablets, and phones, collaborated with a web development team to implement the designed pages effectively.
Marketing Collateral – produced visually appealing layouts for marketing materials, designed templates for various collateral such as info sheets, brochures, and flyers.
Website Layout
Product Profiles
DIY Templates
