UKG
New brand visual system, in-house creative work
When Ultimate Software became UKG, I created the new look for the UKG white papers. I wanted to create a white paper design that struck a balance: it needed to be well-structured and on-brand while also allowing the designer some creative freedom to make it visually engaging for readers who needed to absorb a lot of information.
Developed using: Adobe InDesign, Illustrator, Photoshop, CC libraries.
Final deliverables – a comprehensive template kit including:
A comprehensive InDesign template file with custom text & table styles, with custom master pages.
A detailed digital guide offering guidance and direction on using the template effectively while maintaining the brand's identity.
A treasure trove of branded starter files including photoshop and illustrator resources and a library of assets (Adobe CC Libraries), empowering designers to craft branded call-out boxes, graphics, graphs, infographics, and tables.
Additionally, more resources were also developed to support designers in elevating the overall quality and adaptability of the white paper design.
White Paper Template System
Click each image to view full PDFs.
Merch Store Launch
The UKG Store was the go-to destination for the sales and events teams as well as employees, seeking branded apparel, swag, and other merchandise. I co-partnered with the production manager to ensure the successful launch of the inaugural UKG store. We ensured a visually appealing and cohesive brand presence for the store's initial offerings.
Skills involved: graphic design, print production management, project management.
Deliverables:
Storefront landing page(s) design, custom branded promo/swag items, limited/special edition t-shirts and sneakers, socks, hoodies, pajamas, patterns for water bottles, cups, notebooks, awards.
UKG Limited Edition T-shirt Design
Click images to see additional design concepts.
Branded Promo/Swag: water bottles, socks, sneakers, hoodies, t-shirts, umbrellas
Click sneaker to see additional designs.
Award design
UKG Corporate Social Responsibility (CSR) Report
42 pages of purpose-driven content, custom design including, charts, graphs, and graphics. Through vibrant colors, striking imagery, and elegant typography, each page tells a compelling story of UKG's commitment to positive societal impact. It's not just a report; it's a visual journey through UKG's ethos of compassion and responsibility.
