event work
corporate, private, charity
Click the images to view video highlights of the events.
2022 - 24Hrs. Of Peace Video
Annual 24Hrs. of Peace Festival in Newark, NJ
City of Newark Press Release
The 24Hrs. of Peace Festival has become a major date on the Newark calendar by using Hip Hop culture to engage the local community to have meaningful dialog around important issues such as nonviolence and conflict resolution while at the same time SAFELY HAVING FUN.
As the creator of the 24HRS OF PEACE brand identity, I’ve played an instrumental role in the creative direction and production of all event graphics and marketing collateral including: partnership decks, developing the yearly theme, stage graphics, backdrops, print and digital flyers and posters, social media graphics, t-shirt design stage, press, backstage passes, and directional signage.
HIP HOP + Mental Health: Facing the Stigma Together – Virtual Live Event
Recorded Live Event: Mental Health: Facing the Stigma Together
Client: The Hip Hop Museum (THHM)
A collaboration between GRAMMY MUSEUM®, THE RECORDING ACADEMY’S Black Music Collective, and MUSICARES.
“A frank industry-forward discussion about mental wellness in Hip Hop and beyond. Hear from culturally competent mental health professionals about current science-based treatment modalities and how we can fight the stigma associated with mental health, together.” grammymuseum.org
My role involved creating all visual graphics for this live event. The visual elements were key in emphasizing the theme and enriching its overall impact.
ZUMBA – 2016 ZIN Convention in Orlando, FL
Contracted to fill in as the Production Manager, I oversaw the final production for this event, managing print, digital, and apparel for booths and stages. I handled all marketing collateral, including swag bags, the convention booklet, and the Zumba Wear 2016 Catalog.
My role also involved reviewing and approving final files, coordinating with the print production team and printers, ensuring a smooth schedule.
“Working with Jasmin was a great experience, not only due to her advanced and proficient skills in the technical aspect of print production and design, but also due to her great attitude, soothing personality and high quality of service. She is an outstanding professional, great team player and a natural problem-solving person with enough experience under her belt to tackle any common situation in this industry. I widely recommend her as a great professional asset for your project or enterprise.” – Christian Gonzalez, ZUMBA, Production Manager
2015 NBA HOUSE – Brooklyn, NY
Press Release: Fan's guide to All-Star Weekend 2015
As Print Production Manager of this event, I managed the entire print production process. My responsibilities included collaborating with vendors and printers to create more than 225 large-scale graphic files. These encompassed various elements such as interior event space designs, floor decals, column wraps, as well as exterior graphics like street banners, venue posters, entrance displays, outdoor column wraps, and directional signage.
Click the images to view video highlights of the event.
Hip Hop Science Project – Livestream Event
Livestream Recordings: Hip Hop Science Project
Client: The Hip Hop Museum (THHM)
Supported by the Simons Foundation
“The Hip Hop Science Project engages the public and young people in our community through exploration, mentorship, and conversation. Hip Hop Science brings together Hip-Hop icons and renowned scientists in public forums that center dynamic conversations about the interwoven worlds of science and hip-hop. Among our goals is to transform how underrepresented youth identify with science and engage with scientific culture.” THHM
Designed the identity and supporting graphics for this livestream series event. The visual elements were key in emphasizing the theme and enriching its overall impact.
Hip Hop Roadshow – Award Show
Official Press Release
Client: The Hip Hop Museum (THHM)
A celebratory gathering that brought together Hip Hop artists, DJs, breakers/lockers, live aerosol artists, industry executives, and regional Hip Hop pioneers.
Created logo identity and supporting presentation decks and graphics.
Event Promotion Design