ZAGAT and Google Work

As part of the two-person creative team supporting the Zagat brand before and after its acquisition by Google, I handled all aspects of print, OOH, and digital initiatives, including interactive sales and marketing collateral. I played a key role in developing new products, such as the first Zagat e-books and the inaugural engagement ad campaign. Additionally, I streamlined internal processes for multiple projects and managed the die art imprinting system, later revamping it for increased efficiency. In this role, I maintained relationships with vendors and printers and supervised freelance designers.